Global Advertising Services Market is valued at approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2029. Advertising Services are used to deliver the message through various modes including newspaper, radio, press, internet, magazines mailers, contests, sponsorships, posters, clothes, events, colors, sounds, visuals, and even people (endorsements). The Advertising Services market is expanding because of factors such as the rising demand for social media management and the preference of digital channels over traditional channels
According to Our World in Data in 2019, the number of social media users across the globe is rising rapidly including Facebook, Instagram, YouTube, and WhatsApp and, Facebook is the largest social media platform with around 2.4 billion users. Whereas around one billion population is using other apps mentioned above. Whereas rising internet users and technological advancement & investment towards advertisement create lucrative opportunities for the market. However, operational Compatibility Due to Growing Brand Value hampers the market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Advertising Services Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America dominated the market in terms of revenue, owing to the increasing spending on an advertisement, growing penetration of internet users, adoption of smartphones, etc. Whereas North America is expected to grow significantly during the forecast period, owing to factors such as increasing digitalization, public inclination toward social media , mobile and advanced technologies
Major market players included in this report are:
WPP Plc (Ogilvy, Y&R, Grey)
The Interpublic Group of Companies Inc. (McCann Worldgroup, MullenLowe U.S.)
Omnicom Group Inc (BBDO, DDB Worldwide)
Dentsu Aegis Network Ltd. (Dentsu Inc.)
MDC Partners Inc.
Lamar Advertising Company (Lamar Media Corp.)
Publicis Groupe SA
Wieden + Kennedy Inc
Recent Developments in the Market:
In February 2022, WPP has entered into an agreement with Instacart to provide clients with early access to the online grocery platform's newest ad formats. WPP and Instacart collaborated to create an Instacart Ads agency certification program to ensure that the agency workforce is familiar with the platform's app and products.
In September 2021, The OneView advertising platform has been added to Roku, Inc.'s Canadian TV advertising offering. Using TV identification data from the Roku streaming platform, OneView provides advertisers with a self-service platform for managing advertising across TV streaming, desktop, and mobile campaigns. Matter kind, a subsidiary of IPG, has been named Roku's first Canadian OneView campaign partner.
In July 2021, Publicis Groupe announced the acquisition of Citrus Ad, a software-as-a-service (SaaS) platform that optimizes brand marketing performance directly within retailer websites.
Global Advertising Services Market Report Scope:
Historical Data: 2019-2020-2021
Base Year for Estimation: 2021
Forecast period: 2022-2029
Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: Channel of Services, Platform, End-user, Region
Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Channel Of Service:
Social Media Publishing,
By End-user Industry:
Travel & Tourism,
Media & Entertainment
Rest of the World